Jesper Ramsgaard

Specialist

As a member of the DELTA SenseLab team Jesper is continously developing methods and methodologies as well as conducting listening experiments within a wide...

Jesper Ramsgaard

Specialist

As a member of the DELTA SenseLab team Jesper is continously developing methods and methodologies as well as conducting listening experiments within a wide range of domains, e.g. emotion, sound quality, music, product sound quality, cross-modal studies etc. Jesper holds a BA from the University of Copenhagen in Musicology/Psychology, and a MA from University of Aarhus in Multimedia Studies. As further being a graduate in audio design from The National Academy of Digital, Interactive Entertainment (DADIU), Jesper has extensive experience as sound designer in animations film and computer game production. In applying sensory tests on an every day basis, he believes that examining the effect and perception of sound from the perspective of the end-user/consumer can contribute to any creative process whether it be product development or music production.

Jesper Ramsgaards indlæg (39) / 1 af 8

01. maj 2012 / Indlæg
In advertisement a picture (e.g. a logo) often refers to an accompanying headline or brand name (Barthes 1985a and 1985b in: Hung 2001). Consumers “read” (create meaning from) the picture linked with the headline and brand name rather than read the picture...
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01. maj 2012 / Indlæg
  There are different understandings of how sound branding can be applied in a company praxis. As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing...
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01. maj 2012 / Indlæg
There is a general understanding that a memorable sound is the holy grail of sound branding. Often the feature is attributed to intrinsic properties of a sound logo (number of notes, tempo etc.), and even more often self-report measures like “how easy is...
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01. maj 2012 / Indlæg
  One of the main drivers of the ExSl project has been to perform research with the purpose of bringing the explored methods to a level where they could function as a service– validating sound brand solutions for the industry.  Balancing pragmatic...
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01. maj 2012 / Indlæg
In the ExSl project an explorative study of sound brand governance was undertaken.  The data was collected through 11 semi-structured in-depth interviews with managers at various levels within each organisation.  4 case companies were identified on...
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