Designing apps for theme parks
Af: Helle Gransgaard
Af Claus Østergaard.
How do you design an experience-based smartphone app for at theme park, taking the social and physical context into account? This issue was addressed in a workshop on Wednesday 12th of September in the Service Design Network Aalborg. The workshop was co-organized with InViO.
Framing mobile user experience
During the workshop several presentations were held aiming at giving the participants inputs, knowledge and concrete tools to concept designing experience-based apps for theme parks.
Initially Søren Bolvig (associated professor design thinking) presented state-of-the-art of design thinking and the universe build around theme parks in order to give guests a holistic experience during their visit.
Rasmus Mortensen (marketing coordinator at Fårup Sommerland) presented the ambitions and goals with the theme park’s smartphone app, which were launched in 2010. The app was later on further developed integrating new features as well as stripping some of the existing features, which Rasmus explained their motivation behind.
Lastly Claus Østergaard (Ph.D.-fellow in mobile user experience) presented what happens to human interactions and behavior at theme parks, when smartphones and apps are integrated into the visiting experience.
After the presentations and lively discussions among the presenters and the participants, the participants worked in groups focusing on transforming ideas of theme park apps and theory about mobile user experiences to concrete mock-ups for a theme park.
Some of the creative mock-ups can be seen on the photos above.