Workshop: The Experience Turn in Local Development and Planning

Arrangørens beskrivelse:
"The experience economy represents a turn, not only in business strategies but also in local development strategies. Local politicians and planners increasingly focus on quality of place and quality of life as an aim in itself and as a tool for attracting citizens, tourists and businesses. Businesses, on the other hand, focus increasingly on non-material features of their products such as narratives and images which relate to the customers perception. It seems that no city or region can afford to stay unnoticed, and place branding is part of the play of the global competition between places."