Creative Entrepreneur Club - Brand New Mentality

A presentation by Jack Horner & Dom Hodge, FRUKT Communications, London

THE TRADITIONAL BARRIERS between music and brands have been more
or less erased, and co-branding, syncs and mutual campaigns are fast
becoming a key revenue driver for music companies across the world, and
...in Denmark. In order to widen the insight within this new area of business
for the Danish music industry, we are very proud to invite you to a presentation on the emerging world of opportunities for brands and entertainment by Jack Horner, founder and Creative Director of FRUKT Communications and their Planning Director Dom Hodge.

FRUKT is the UK’s leading agency within the field.
Jack will be talking about how music and other creative industries can work
with and strengthen brands’ position in the market. He will visit Aarhus on:
10th March from 2-5 pm
Promus, Vester Allé 15, Aarhus C

PROGRAM
14.00: Presentation by Jack Horner and Dom Hodge at the Atlas venue
15.30: Break at Råbar – Meet the brand; meet the music
16.00: YCE-network with roundtable discussions, initiated by Jack Horner
17.00: Finish
THE EVENT IS FOR FREE

Registration is required for both sections of the event. Please register and
specify your attendance to info@promus.dk. With a maximum of 60 participants, the registration to the YCE section is on first come first serve basis. Further info promus.dk. Follow the event at facebook: Creative Entrepreneur Club – Aarhus. Check FRUKT Communications fruktcomms.com.

ABOUT FRUKT
Jack established FRUKT 10 years ago, as a new breed of agency that would look to identify and seize new opportunities for the music business. Now they work with some of the leading consumer brands and technology companies in the world, helping them create and deliver marketing ideas using music and entertainment.
FRUKT help brands navigate in the modern world and see brands as the modern patrons of creative industries and entertainment. However, brands can still learn a lot about consumers. The FRUKT way of working is through audience analyses and understanding of how the individual business sector works. Their clients are an amazing list of some of the biggest investors in entertainment marketing in the world including; Coca Cola, T-Mobile, Telefonica, Nokia, Diageo as well as global relationships with Sony, Warner and Universal Music.

PARTNERS AND PRESENTERS AT BRAND NEW MENTALITY:
CREATIVE ENTREPRENEUR CLUB
brings together a broad interdisciplinary range of dynamic entrepreneurs,
in and outside the private business sector, in an open network where members can meet and inspire each other. The network contributes with knowledge and inspiration for new ways to work with ‘Creative and Cultural Economy’ in the creative industries. The network creates a more dynamic cooperation in the city that can make Aarhus a more exciting place to live.
Creative Entrepreneurs Club is a collaboration between the British Council, Promus, School of Architecture, Aarhus and Aarhus Municipality
PROMUS the music community of Aarhus The vision behind Promus is to gather knowledge, innovation, networking and growth layer initiatives on the music scene in Aarhus under one umbrella. Our mission is to strengthen and equip the city’s many music industry participants for the great challenges its music scene faces in the future. As a meeting point for skills, networking and production, Promus is the first of its kind in Denmark.

JACK HORNER Founder / Creative Director at FRUKT Communications
Jack creates big communication ideas using entertainment & music. He’s
worked for a major record label (Warner Music Group), a pioneering digital agency (AMX Studios) and even did time in a suit at a global management consultancy (Accenture). He has an insatiable appetite for making new technologies do things they’re not supposed to, American TV series and supporting community level initiatives using music and the arts to connect with young people. He has chaired the Judges for BT Digital Music Awards for 10 years, is a long serving CoolBrands council member, is in the Courvoisier Future 500 and was in the shortlist for the British Council YCE Music Award in 2010.

DOM HODGE Director of Planning at FRUKT Communications
Dom’s team helps create communication plans that harness the power of
entertainment and culture. Before joining FRUKT in 2005, Dom worked for
Sony in Berlin and London, building download services and launching a variety of fancy gadgets, prior to that he had lots of fun doing consumer research in the wine market. Dom is a regular speaker at a number of industry events including SXSW, MIDEM and co-pop.See more